The COVID-19 outbreak is affecting the global economy, including the music industry, which has been severely hampered by the inability of artists and musicians to organize live performances. To help with this, the Creative Economy Agency (Public Organization), or CEA, one of the organizations tasked with driving Thailand’s creative economy, has launched the “Let the Music Heal” in 2022 to create new exciting opportunities that meet future consumer demand for those working in the music industry.

The project provides opportunities for singers/ musicians and entrepreneurs/ creators in the music industry to discover new ways to gain fame and fortune with NFT (Non-Fungible Token) or digital assets that have been trending over the past few years. Participants will receive training and learn how to improve their portfolio of original songs, which may be chosen for funding and developed into NFT digital assets to generate income and reputation. The song owners will receive 100% of the proceeds from the NFT sales. This is yet another project that promotes learning and skill development while also creating new opportunities for those in the music industry.