• 2025.11.25
  • The city where dreams become reality
Milan has gone beyond its traditional role as a city only known for its fashion and design, and is slowly starting to attract global attention as Italy’s largest startup hub.


A recent news story even shared that eight of the ten top Italian startups came out of Milan. These days, it’s become commonplace to see young entrepreneurs sitting with their laptops open at cafés as you walk down the street.
Even the international data shows that the ecosystem for startups is particularly well-developed in Italy. Its tech ecosystem is rated among the top ten in Europe, a testament to its steadily growing presence in the region.
You can see a certain trend in Milanese startups when these international comparisons come up. EdTech and consumer-focused service startups are relatively numerous, with metrics putting Italy among the top five countries in the world for EdTech. Hearing that blending education and digital technologies was one of Italy’s strong points certainly captured my interest.
Looking around at buildings and spaces recently, the ties to sustainability and the environment are apparent. Data reports show that startups that focus on green production processes tend to have a higher survival rate. Projects and ventures aimed at renewable energy or environmental technology are gaining increasing support within Italy, in line with global trends.

While Italian startups may be more limited than Japanese startups in terms of available land, population, and capital, the relatively large number of entertainment, education, and sustainability ventures—emerging out of a backdrop of design, branding, and cultural assets—is likely a hidden, indirect strength.
Of course, it has its drawbacks as well. Compared to the world’s top startup ecosystems, Italy is still lagging in some areas. Some have noted that a simplification of the procedures around national systems, taxation, and entrepreneurial support would likely contribute to further growth.
Even so, it’s obvious that the atmosphere in Milan makes it a picture-perfect place for startups. The historical streets lined with startup cafés and multiple coworking spaces are simply made for young entrepreneurs and blend seamlessly into their lives. The vibe here is undoubtedly a driving force behind their ability to turn their dreams into reality.



With global innovation trending towards adding value to everyday life across a broad spectrum—whether combining education and digital technology, environment and tech, or brands and services—Milan is certainly the place to watch as its homegrown startups ride the wave forward.

It’s exciting to think about the ways Milanese startups will drive European progress and the new things they will bring into the world.

REPOTER

  • Yuriko Mikami
  • JobMusician

A cellist based in Milan. Performs as a soloist also with some ensembles. Has a wide range of genres from classic to pop. Actually plays in a band on an Italian comedian's TV show.

View a list of Yuriko Mikami's

What's New

REPORTER

What's New

PAGE TOP