- Guest Writers
- 2026.09.18
- Kubi 2.0: A Kobe Startup Takes on the World — Part 1

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The Reality of Building a Hardware Startup That Was Once Called “Reckless” — and the ¥100 Million Price Tag
“These days, it’s pretty rare to see a startup building a robot from scratch, including its molds.”
“Most VCs tend to avoid hardware because the risks are simply too high.”
I still remember hearing these words from Japanese partner companies and people involved in our business.
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