Novmichi Tosa

President of Maywa Denki

The costume is designed as a typical working uniform of Japanese electric stores, symbolizing small/medium-sized enterprises that had once supported Japan’s economy during its high-growth period. Its unique style is indicated by a term he uses: for example, each piece of Maywa Denki’s work is called “a product” and a live performance or exhibition is held as “a product demonstration.” “Otamatone” which is produced as a piece in “Voice Mechanics series”, has many fans all over the world after its release.Won a grand prize in the high target toy category at the Japan Toy award 2010. Formally nominated as a cultural envoy for the Agency for Cultural Affairs of Japan in 2013. 2013 was the year of Maywa Denki’s 20th anniversary. It held the memorial concert at Akasaka Blitz and the retrospective exhibition at the 21st Century Museum of Contemporary Art, Kanazawa.